Rack & Revenue — Thursday Deep Dive

Still Complaining About Online Sellers? Read This.

Let’s talk about the elephant in the room.

Every time an FFL struggles, someone says:

“I’m getting beat by guys selling online”

But if that’s your answer — I’ve got news for you:

You’re not getting undercut. You’re getting outbuilt.

Because while you’re blaming GunBroker and Palmetto,
other shops are:

• Listing inventory online

• Posting consistently on social

• Emailing customers weekly

• Moving slow sellers nationally

• Running a business like it’s 2025, not 2015

They’re not just selling guns.

They’re building a system.

What You Could Be Doing — Right Now

Here’s the part that matters:

It’s not too late.
You just have to stop sitting still.

Let’s walk through what smart FFLs are doing right now:

1. Listing Their Entire Inventory Online

Yes — it’s possible.
No — it’s not complicated.

Most major distributors offer synced inventory feeds you can plug into and they make it super simple:

• Gearfire

• AmmoReady

• WooCommerce

• Shopify integrations

You can show 10,000+ SKUs on your website without lifting a finger.

It’s like turning your storefront into a 24/7 online sales machine — without stocking a single extra item.

Why would you not do this?

2. Selling Slow Movers Nationally

Sitting on stale inventory?
Move it — on GunBroker, GunsAmerica, or your own site.

You’re not limited to your town.
You can reach every buyer in the country. Today.

The best shops treat inventory like car dealers do:

If it won’t move locally, list it online and sell it out of state.

3. Building Social Media That Works Locally

You don’t need to go viral.
You need to get seen.

Instagram, Facebook, YouTube Shorts — these aren’t just for content creators.
They’re tools to show your face, build trust, and remind your area:
You’re the expert. You’re their go to. You’ve got what they need.

A quick post 3x a week can bring in thousands in new foot traffic or DMs.

4. Actually Communicating With Customers

You know what online sellers suck at?

• Follow-up

• Context

• Education

• Trust

Your advantage is relationship.

So build it.

• Email your customers weekly

• Share what's new and what’s moving

• Offer insight they can’t get from a warehouse seller

Here’s the Reality:

You're not in a battle against online sellers.
You're in a battle against your own resistance to adapt.

The tools are available.
The opportunity is massive.
The only thing stopping growth — is the comfort zone.

And most FFLs won’t say that out loud.
We will.

Build Smarter. Sell Everywhere. Stop Playing Small.

This industry is still wide open for those willing to evolve.
The FFLs who grow in the next 3–5 years won’t be the biggest.

They’ll be the smartest.
The most curious.
The ones who said, “I’m done blaming. Let’s go build some successful.”

📬 Rack & Revenue
For dealers who are done making excuses and ready to dominate.

Free strategy. Every Thursday + Saturday.
Because you deserve an advantage.